For the fourth year, SIMPLY returned to Orange County for a chic afternoon at Fashion Island, celebrating all things fashion and beauty for StyleWeekOC. Featured speakers included Erin & Sara Foster (Founders of Favorite Daughter), supermodels Josephine Skriver and Jasmine Tookes (Creators of JoJa), Catt Sadler, Jade Roper Tolbert, Kaitlynn Carter, James Aguiar, Katrina Scott, DWTS’ Sharna Burgess, Jessica Hall, Vanessa Simmons, Sara Aplanalp, Nicole Chavez and SIMPLY founder Sarah Boyd.

Fashion Island’s StyleWeekOC® celebrated the best in Orange County style on Saturday, September 17th in Newport Beach at Fashion Island. Presented by SIMPLY, the definitive style experience included panel discussions with highly acclaimed experts and influencers in fashion and beauty and in-store parties showcasing the season’s top trends.

Erin Foster, Sara Foster and James Aguiar attend Fashion Island’s StyleWeekOC In Partnership With SIMPLY. (Photo by Jon Kopaloff/Getty Images for Fashion Island)

The event featured panels, shopping parties and guest appearances:

  • 1pm – JoJa (Jasmine Tookes & Josephine Skriver) in-store appearance at The General Store for their JoJa pop-up
  • 4pm – Favorite Daughter (Sara & Erin Foster) in-store appearance at Anthropologie
  • Keynote -Joja- 12-12:50 (Josephine Skriver, Jasmine Tookes, moderated by Catt Sadler)
  • Fashion Panel- 1-1:50 (Nicole Chavez, Vanessa Simmons, Kaitlynn Carter, moderated by Sara Aplanalp)
  • Content Creator Panel – 2-2:50 (Sharna Burgess, Katrina Scott, Jade Roper moderated by Jessica Hall)
  • Headlining Keynote- Foster Sisters – 3-3:50 (Sara & Erin Foster, moderated by James Aguiar)

Vanessa Simmons, Sharna Burgess, Jade Roper Tolbert, Kaitlynn Carter, Nicole Chavez, Catt Sadler, Jasmine Tookes, Katrina Scott, Jessica Hall, Sarah Boyd and James Aguiar attend Fashion Island’s StyleWeekOC In Partnership With SIMPLY. (Photo by Jon Kopaloff/Getty Images for Fashion Island)


SIMPLY is all about connecting the dots. What began as an agency specializing in events and brand collaborations founded by Sarah Boyd, SIMPLY has transformed into a global force that joins together industry leaders and hopefuls. Through flagship fashion & beauty conferences and online courses, SIMPLY brings together fashion, beauty, and entrepreneurial mavens to network, inspire, and learn from one another. With the SIMPLY Digital Network, they assist brands with influencer marketing campaigns and work with a roster of celebrity bloggers in the digital sphere on media strategy, brand partnerships, and content creation.

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